Artem Malyshev

Artem’s idea was to produce unique clothes that would bring real meaning and inspiration. It all started with his own handmade T-shirts with inspirational sayings and turned into a proper clothing brand. Which, in turn, grew into a chain of stores across Russia with more than 10 franchise stores in Kazan, Krasnaya Polyana, Novorossiysk, Kirov, Yaroslavl, Dzerzhinsk, Ivanovo and other cities. Rodina makes merch for such companies as Aviasales travel metasearch platform, Dodo Pizza franchise, Ural Mining and Metallurgical Company, Rosatom Corporation. Artem is responsible for strategic planning, marketing strategies, creativity. He also participates in the development of new models, and interacts with key clients. Artem and the team designed an official clothing collection for the 800 Let team. Together with the World Wildlife Fund WWF Russia they released the Rare Species collection to support endangered species of animals in Russia. They even made a documentary called Dukh Ulits (Spirit of the Streets) about clothing production in Russia. In 2022, in cooperation with the Kontinental Hockey League, a limited edition collection was released to commemorate the 15th anniversary of the KHL.