Igor Bulgar
Founder of the perfume brand 1339perfumes
The brand 1339perfumes is a project that united a team of perfumers and creative businessmen from the Kaliningrad region. The main activities of the company are the creation of brand fragrances, aroma marketing, and geo-branding.
In 2020, the brand started the implementation of the federal project Scents of Russia with the support of the Creative Industries Fund and the Agency of Strategic Initiatives.
Each region of Russia has its unique scented style. The scent is an intangible information field where one can encode symbols associated with a region and be transported there from anywhere in the world with a single spray.
The goal of the Scents of Russia project is to make the regions recognizable, to increase tourist loyalty, and to bring to life the possibility of a virtual trip around the country with the help of images and associations with fragrance.