Elena Pavlyukova

Elena Pavlyukova is a jewelry designer and manufacturer, wax sculptor. Member of the Eurasian Association of Ethno-Designers. Founder of Element Jewelry. The brand manufactures handcrafted jewelry from silver, raw minerals and fossils. The concept is based on the four elements of matter: earth, water, air, fire. Many jewelry items are gender-neutral, they are suitable for both men and women, because in each jewelry item there is a combination of masculine and feminine sides. Elena also makes wax sculptures, looks for new ways to texture metal, studies ancient writing, engraves metal. In collaboration with the clothing designer KROHMALL, Elena took part in the XII International Festival Ethnopodium on Baikal, where she won in the «Accessories» category. She also took part in the International Digital Fashion Week, where the designers took third place. In July 2022, she participated in BAIKAL ART & CRAFT WEEK and, in a collaboration with designer Anna Grigorieva, presented the collection «Put’ Shamana» («The Way of the Shaman») at Aspara Fashion Week to the live music of the band Gurude. In total, Elena has more than 40 awards and various badges of honor. The designer pays special attention to fashion photography and video projects, together with the team comes up with unique concepts. The brand has more than 100 publications in a variety of fashion magazines around the world.