Natalia Shevchenko

Age: 38 лет

The founder of the workshop Amber love, part of the amber industrial cluster in the Kaliningrad region. Distinctive features: minimalistic design, simple jewelry with stones. Masters are trying to make each product unique; for example, not to burn amber but to preserve the original color and texture of each stone.

The Homlins project, which was first considered a «side project,» brought real fame. Now it has become a striking example of modern myth-making, which became a godsend, including the formation of tourist attractions of the region. Natalia owns the idea of creating and promoting the image of the fairy tale character Homlin. Since 2018, the figures have been installed at the most visited by citizens and tourists. That’s how the project concept was implemented in Kaliningrad: seven homlins — seven most popular places. Homlins became a tourist attraction of the city and, at the end of 2020, entered the top ranking of the website for travelers TripAdvisor.