Yulia Sokolnikova

Sokolnikov is a family jewelry design studio, run by Yegor and Yulia Sokolnikovs. Egor is a jeweler, responsible for the production. Yulia handles finance, marketing and sales. She also happens to be the driving force behind the business, developing jewelry design, forming collections. The concept of the brand can be described as conciseness and simplicity. The products have simple geometry and are minimalistic. The idea was to make basic jewelry, that could be paired with any outfit, something that is not vulgar, not catchy, but concise and neutral. Another feature of the studio is that the customer can create his own, unique piece of jewelry with the help of an experienced consultant. The main focus of the brand is on creating products that emphasize individuality and natural beauty. The brand continues to develop, combining modern minimalist aesthetics with complex production process, using precious materials and natural stones of high quality. Beside silver products, the studio makes gold jewelry, pieces with diamonds and natural stones. The studio has a basic collection of over 90 pieces. The catalog is replenished monthly. «I want Yakutia to not only be known for its traditions, unique culture, ethnicity, but also for its talented people, capable of setting world trends».

Location: Yakutsk, Russia